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Using Strategic Messaging and Framing to Motivate Others to Support Public Health

Year:  2021  |  Competency/Strategic Skill:  Community and Partner Engagement |  Priority Topic:  N/A  |  Setting:  Online  |  Format:  On-demand  |  Sponsor:  Emory University/Central Office

Overview:

This is a self-paced course. This is the third of three courses on Public Health Reaching Across Sectors (PHRASES).

This course focuses on how to use strategic messaging tools simultaneously with framing tools to motivate cross-sector partners and other non-public health experts to support public health interventions, programs, and policies. The strategic messaging tools that are explored include unique value proposition, narrative structure, one-minute messages, and the public health story map.

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Region IV Public Health Training Center | All Rights Reserved | ©2022 This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31680, Public Health Training Centers for $4,348,992. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.