Public Health Online: Writing for and Reaching the Right Audience

Overview:

This is a live webinar on May 26, 2026, from 12 – 1:30 pm ET. Participants will use Zoom to join.

Communicating public health information to broad audiences can be challenging, especially when translating complex concepts into clear, accessible messages. This webinar is designed to help professionals strengthen their communication strategies across multiple channels, including newsletters and social media. This session will also offer tools to improve the clarity, engagement, and impact of communication efforts amongst public health professionals.

Presenter:

As senior content strategist at the Rollins School of Public Health, Shelby Crosier, MPH, writes across school publications, including newsletters, the online news center, the bi-annual magazine, and social media. She writes the weekly Rollins Public Health News newsletter and is the assistant editor of Rollins Magazine.   

Crosier holds bachelor’s degrees in environmental public health and Spanish linguistics from The Ohio State University. She is also a Rollins alumna, completing her MPH in Behavioral, Social, and Health Education Sciences in 2024.  

Previously, Crosier worked in maternal and child health programs in Detroit, MI, and as a Peace Corps volunteer in Peru. She now applies her passion for maternal health and unique viewpoint as a former on-the-ground public health worker to her writing, translating complex health topics into accessible stories with heart. 

Learning Objectives: By the end of this webinar, participants will be able to:

• Apply principles of plain language to write about complex public health information for general audiences without a public health background

• Describe newsletter best practices, both for internal and external audiences.

• Recognize how to leverage social media to spread public health information to their target audience.

CERTIFICATE: The course contains two modules: a module to access the webinar and an evaluation module. After accessing these modules, learners will earn a certificate of completion.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31680, Public Health Training Centers for $4,348,992. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.