Foundations of Health Communication
Year: 2023 | Competency/Strategic Skill: Leadership and Systems Thinking; Communication | Priority Topic: N/A | Setting: Online | Format: On-demand | Sponsor: Emory University/Central Office
Overview:
This is a self-paced course series.
Foundations of Health Communication is a series of self-paced, on-demand courses that address the need for communication training. Effective communication skills are essential to the public health workforce’s efforts to collaborate with partners and teams, educate policymakers, convey messages during an emergency, or take action in other ways as we work to build healthier communities.
Course 1: Communicating Clearly: The Importance of Plain Language – designed to help the workforce learn about the basic principles of plain language, understand the benefits of clearer communication in all their work, and how to apply the principles to content ranging from educational materials to social media posts.
Course 2: Improving Health Literacy for All – provides an overview of health literacy from the individual and organizational levels and introduces some techniques and tools to improve health literacy.
Course 3: Understanding and Tackling Misinformation and Disinformation – introduces misinformation, disinformation, and malinformation (MDM) and explores its origins, how it spreads, the harm it can cause, and how to prevent and manage it.
Course 4: Introduction to Using Social Media – provides an overview of how and why organizations should use social media to advance their public health goals.
Course 5: Audience Segmentation: A Critical Skill in Planning Public Health Communication – provides an overview of audience segmentation and explains how it helps with the development of targeted messages.