Social Marketing In Action: User-Centered Approach to Addressing Community Needs
Year: 2023 | Competency/Strategic Skill: Public Health Fundamentals| Priority Topic: N/A | Setting: Online | Format: On-Demand | Sponsor: University of South Florida College of Public Health’s Center for Leadership in Public Health Practice
In Overview:
This is a recording of a live webinar held on June 23, 2023
In this training, Dr. Mahmooda Khaliq Pasha explains the creation process of a persona, its role within the social marketing process, how it applies to health communication materials, and how to recommend changes to communication materials to target the persona.
This training is sponsored by the University of South Florida College of Public Health’s Center for Leadership in Public Health Practice, the Florida Community Based Training partner of the Region IV Public Health Training Center based at Emory University.