The Georgia Meth Project
Year: 2011 | Competency/Strategic Skill: Program Planning | Priority Topic: N/A | Setting: Online | Format: On-Demand | Sponsor: Emory University/Central Office
Overview:
This is a 90-minute recording of a live lecture.
The Georgia Meth Project is a large-scale prevention program aimed at reducing Meth use through public service messaging, public policy, and community outreach. Central to the program is a research-based marketing campaign that graphically communicates the risks of Meth use. The Meth Project has been repeatedly cited as a powerful private-sector response to a devastating social problem and was recognized by the White House as one of the nation’s most effective prevention programs. The Georgia Meth Project activities increase awareness of the critical nature of the Meth problem, influencing and escalating public dialogue to find solutions. Coordinating closely with local, state, and federal agencies, the Georgia Meth Project organizes a broad range of community outreach programs that mobilize communities across Georgia to assist in Meth awareness and prevention activities.
This lecture will focus on the current state of methamphetamine use in Georgia, the Meth Project model, strategies and partners, and insights that might be incorporated into contemporary public health practice, training and education.